Strategic Marketing for Nonprofit Organizations
by Philip Kotler, Alan R. Andreasen, Alan R. Andreason
ISBN 13: 9780138519322
Format: Hardcover (156 pages) Publisher: Pearson US Imports & PHIPEs Published: 01 Nov 1990 Other Format: Hardcover
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Ethics in Social Marketing
by
ISBN 13: 9780878408207
Format: Paperback (212 pages) Publisher: Georgetown University Press Published: 02 Feb 2001
Marketing Research that Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition (Jossey-Bass Nonprofit and Public Management Series)
by Alan R. Andreasen
ISBN 13: 9780787964191
Format: Paperback (304 pages) Publisher: Jossey-Bass Published: 18 Oct 2002